The licensing of trademarks, character designs and creative concepts (merchandise) can provide for a significant percentage of the income derived from trademarks and design merchandise. Asvathaa’s senior management team bring a combined experience of 75+ years in the entertainment , media and technology space having run businesses and successfully established strategic partnerships in Asia, Japan and the Americas.
Licensing allows us to extend the geographic range and product range of a trademark or design concept. We will leverage our direct cross-border working experience to enable distribution, licensing and merchandising across the content eco-system and across platforms spanning from Television, Theatrical, Publishing, DVD, and Toys. Asvathaa will focus on children’s properties and brands – especially originating from Asia.